International expansion for SMEs

Spotlight on…

This month’s spotlight explores the challenges and opportunities of moving beyond the domestic market and entering the global market. The international expansion of SMEs presents exciting opportunities that are attached with its own set of challenges. This spotlight discusses how to minimise risk and maximise potential, including conducting market research, building local partnerships, adapting your product and marketing strategy and financial planning and assessing currency risk management.

With the world’s increasing interconnection and the rise of digital tools and platforms, globalisation is not going away. SME’s status as the “backbone of the economy” therefore means that it has never been easier for them to access international markets.